I often joke by saying that in business class, we’re taught to identify the value proposition of a company – its unique selling proposition (or USP). I often wonder why that necessity is not applicable to the human level – people spend their entire livelihood understanding the things around them and take little or no time to understand themselves.
Here’s what Gary Vaynerchuk (a serial entrepreneur and the CEO and founder of VaynerMedia) has to say about self-awareness: “I would create one pill that would allow people to become more self-aware. It requires understanding both your strengths or weaknesses and then choosing which path you want to go through. I’m all about going in on all your strengths and accepting all your shortcomings.”
Why is this important, and practical advice?
Consider this; you’re an extroverted person, someone who’s very outgoing, sociable, and loves talking to/connecting with people. You’re also great at sales and your personality/capabilities lean more on the creative scale, so you’re naturally more fluid in thought. If you live in a time where it’s sexy to be a software developer, or the collective convinces you that it’s a high paying job, should you make the pivot? It’s my opinion, that such a person will have much more of a difficult time succeeding in this kind of role, in the long-term (because that’s what happens, typically, when someone does something they’re naturally unfit for).
I’m not saying this to place limits on one’s capacity, quite the opposite – I’m merely highlighting an example to make the point that it might be more effective to identify ones super power and leverage it to maximize their potential. That’s how one not only succeeds, but lives a life doing something they’re happy with / passionate about.
How To Achieve Self Awareness (some suggestions):
There’s no real framework on how to go about this, ultimately you’ll find your own way. The point of this article is to spark the thought and encourage action.